NEW YORK, NY (October 1, 2015) —InterContinental Beverage Capital, Inc. (“IBC”) announced today that it has entered into an advisory agreement with Invigorade LLC (“IVG”). Under the terms of this agreement, IBC will provide strategic business and financial guidance in support of IVG’s capital raising activities. IVG, based in Hermosa Beach, CA, developed and markets natural endurance beverages. IBC is a New York-based merchant banking firm with representative offices in Atlanta, Boca Raton, Los Angeles and Philadelphia.
A new article “The New Consumer Decision Journey” by McKinsey & Company challenges companies to consider a new consumer decision journey. After years of consumers feeling empowered to do their own research, make educated decisions, reach out to their personal networks for recommendations, and even publicly air their grievances with brands, some advertisers are fighting back. Smart brands are taking steps to get to understand how and why consumers buy, and how likely they are to buy again.
Read the article here and view the new consumer decision journey.