Intercontinental Beverage Capital Launching “IBC Services” to Meet the Vital Growth Needs of Beverage and CPG Companies

By | Press Release

NEW YORK, NY (November 13, 2017) ­– InterContinental Beverage Capital, Inc. (“IBC”) announced it is launching “ IBC Services”, a full-service, integrated capability, designed to fulfill the critical needs of start-up and emerging beverage brands.  This will help enable its clients to accelerate their results and assist them throughout their development and evolution.

IBC is a New York-based advisory and investment firm with representative offices in Atlanta, Boca Raton, and Los Angeles. The Company’s partners are all former C-level executives with broad, diverse experience and deep expertise in beverage and CPG companies.

Barriers to Entry for Emerging Beverage and CPG Companies

Frequently new brands in the beverage industry are idea rich, but talent poor and capital starved. The start-up and learning curves are long and steep.  Often, precious time and resources are squandered inefficiently just getting to the starting line.  As a result, such companies find themselves with little to no capital before they even start to compete, only to face another steep learning curve with the commercialization and market implementation requirements still ahead and the clock running out.

“IBC Services” Solution

In creating “IBC Services”, IBC has formalized and bought together a cadre of industry resources and experts under one umbrella.  Potential clients will be offered the ability to work with one of the leading industry advisory and investment firms from inception to exit.  The capabilities offered will include ideation, formulation, product development, co-packing, strategy and planning, sales, account management, distribution management, retail execution and capital formation.

John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc Beverages NA Chairman, said, “since we started IBC in 2013, we’ve been keenly aware of the need for an integrated suite of services that can be offered to clients by industry experts in a sustainable and contiguous process. With the creation of IBC Services, we will now be able to fulfill that need for clients that desire it. “

Stephen Horgan, IBC Founding Partner, and former Coca-Cola and Molson Coors senior executive, cited “Over 4,000 new beverage ventures start every year, in the US alone.  Of those, less than 2%, or about 80 companies ever make it to $1MM in revenue.  Moreover, only 20% of those 80 ever get to $5MM in revenue.  That is only 16 companies. So, the odds are daunting.  The clear majority of those failures are because of insufficient preparation of the product, market or plan; lack of experience; or scarcity of capital.  Unless a concept has sufficient thought, capability and capital, its chances of success are greatly diminished.  IBC Services is our way of helping to improve a brand or company’s odds of success in an extremely tough and competitive market”

“IBC Services” is operational now and expects that in 2018 and beyond it will become the predominant point of client business entry for IBC.

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank with advisory and investment services focused on the beverage and consumer packaged goods industries.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders.

For more information log onto www.inbevcapital.com

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Intercontinental Beverage Capital Takes Equity Position in New Tree, LP to Bring De-Sugared Technology to the Beverage Industry

By | Press Release

NEW YORK, NY (November 6, 2017) – InterContinental Beverage Capital, Inc. (“IBC”) announced it has invested in New Tree Fruit Co, LP (“New Tree”) a subsidiary of Square Son, LP.  New Tree is a health driven, food and beverage technology company that develops nutritional solutions for the industry and consumers through its proprietary sugar removal technology (“SRT”). IBC has taken a minority stakeholder position as a partner with New Tree, LP.  Under terms of the agreement, IBC will join the New Tree partnership and bring its expertise in strategic planning, global customer management, commercialization, industry relations, communication and capital formation to the enterprise.

New Tree, located in Traverse City, Michigan, was founded by partners Luc Hobson and Chad Anderson in 2012.  The Company is partnering with IBC to bring its patented De-SugaredTM technology to the beverage and food industries.  IBC is a New York-based advisory and investment firm with representative offices in Atlanta, Boca Raton, and Los Angeles.

John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc Beverages NA Chairman, said, “getting the chance to help potentially revolutionize the way the industry and consumers view juices and flavored beverages is both rare and daunting. We are optimistic we will build upon the great foundation that Chad and Luc have laid out.

Chad Anderson, CEO of New Tree stated, “IBC brings a unique blend of expertise, experience, deep relationships and capabilities, that when combined with its worldwide network, made it the logical choice to bring this disruptive innovation to the industry.”

New Tree is built on the foundation of food science, nutrition and innovation. This foundation included technical and engineering expertise related to the design and development of the processing and production facilities.  In 2015, working with Michigan family fruit orchards, New Tree developed a scalable, natural process for removing 90-95% of the sugars from fruit juice.  It received both US and Canadian patents, and since then, New Tree has applied the process to a variety of fruits and other fruit based food products such as yogurt, with successful and highly effective reduction results.

Through New Tree’s patented process, the company is able to deliver a full serving or more of fruit nutrition, with less than 1 g of sugar. Now, by teaming up with IBC, New Tree will be able to continue further development and refinement of its De-Sugaring Process, while also beginning the exploration and commercialization process in the market.

Stephen Horgan, IBC Founding Partner, and former Coca-Cola and Molson Coors senior executive is the lead partner on the project.  He stated, “New Tree has built this technology on a solid foundation of food science and nutrition. There is very little in this industry that is truly innovative and game changing.  We feel this is both.  Much will be done in the coming months in the way of strategy, industry relations commercialization and awareness.  But, we already have a significant amount of interest from parties we have reached out to in the last month since this agreement was finalized.”

About Square Son/New Tree, LP

New Tree Fruit Company is a Traverse City, Michigan based, health driven, food and beverage technology company delivering nutritional solutions to the industry and consumers through its proprietary sugar removal technology (SRT).  It specializes in: sugar removal technology, food science, research and development, production and co-manufacturing. Through its proprietary sugar reduction technology (SRT), New Tree is currently committed to delivering complete and natural nutrition without sugar to the US market.

For more information, please visit https://www.newtreefruit.com/ .

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank with advisory and investment services focused on the beverage and consumer packaged goods industries.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders.

For more information log onto www.inbevcapital.com

Media Contact

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