In an advisory role, our objective was to provide guidance for ventures into new markets, segments, introduce new products, and assist in achieving short and long term goals.
- Acted as interim CEO and COO to re-organize, plan and implement actions to grow the business.
- Review of business planning.
- Branding programs.
- Managed marketing function.
- Review cash flow.
- Review of business contracts.
- Assumed responsibility for recruiting management positions.
- Provided seamless integration of industry and functional expertise with capabilities to support execution and make changes happen.
- Prepared business plan and strategy, including forecasts and budgets.
- Developed distinctive brand strategies and enabled the launch of a high end luxury brand and creation of a new brand for major channels.
- Increased revenue in 5 months to prior year’s higher levels.
- Negotiated contracts and entered into negotiations for an acquisition.
- Increased accounts receivables to make accounts current.
- Recruited Sales Manager and Operations Manager.