Protein Infused Water

Major Initiatives:

  • Recast Strategic Plan
  • Revamped Brand Positioning
  • New Brand Campaign and Communication Platform
  • Capital Planning
  • Assessed potential strategic partnerships
  • Development of Company Distribution, Retailer and Sales strategy.
  • Revamped packaging and graphics
  • Accessed key organizational talent and resources

Results:

  • 400% growth year 1, plus, 400% trend year 2, 
  • Major US distribution breakthroughs on DSD and Direct
  • Strategic plan, business plan, investment documents
  • 85% penetration in core market
  • Placement of top beverage talent
  • Complete brand position and packaging reengineering

A  Word from Miami Bay Beverage:

“Miami Bay Beverage is working closely with IBC to fine tune our strategy and enhance our brand’s identity and position. IBC has provided significant value  through its expertise and networks to identify the partnerships, resources and capital required to grow and move our brand and company to the next level.” 
– P. Dacey, CEO, Miami Bay Beverage

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