Doug Christoph is a Managing Partner of IBC and a Global Brand Marketing, Customer Business Development, Sales, and Emerging Brands professional from The Coca-Cola Company, Miller Coors, and several early stage companies. He has demonstrated leadership skills in driving business performance, revenue growth, profitability, and building value based relationships in large multi-national companies with iconic global brands, complex international business systems, and annual sales of $4-30B worldwide.
His work with Intercontinental Beverage Capital focuses on the areas of brand development, market positioning, packaging, messaging and communication strategy, understanding the consumer/shopper buying behavior. Doug’s channel expertise includes Convenience, Grocery, Retail Mass, Club/Warehouse, Drug, Healthcare, On-Premise (Bars, Clubs, Alcohol/Adult Beverages), Casino/Hotel, and the international Traditional/Modern Trade.
He has extensive international experience in ASEAN/SE Asia, mainland China/Hong Kong, APAC (Japan, South Korea, Australia), South Pacific/Hawaiian Islands, Europe (Denmark, Sweden, Norway, UK), Mexico, as well as North America.
Doug’s most recent corporate position was VP Global Marketing, Customer Business Development, The Coca-Cola Company, for the Global Customer and Commercial Leadership Group and the 7-Eleven Global Business Unit. Prior to this he led the Global and North America Convenience Petroleum Channel Business Strategy and Plan processes, as well as a variety of other positions over his 19 years at Coca-Cola working with top global customers, channels, international business units and their local teams, and development of innovative beverage and packaging solutions for US and Global application across the system.