Doug Christoph is a Managing Partner of IBC and a Global Brand Marketing, Customer Business Development, Sales, and Emerging Brands professional from The Coca-Cola Company, Miller Coors, and several early stage companies. He has demonstrated leadership skills in driving business performance, revenue growth, profitability, and building value based relationships in large multi-national companies with iconic global brands, complex international business systems, and annual sales of $4-30B worldwide.
His work with Intercontinental Beverage Capital focuses on the areas of brand development, market positioning, packaging, messaging and communication strategy, understanding the consumer/shopper buying behavior. Doug’s channel expertise includes Convenience, Grocery, Retail Mass, Club/Warehouse, Drug, Healthcare, On-Premise (Bars, Clubs, Alcohol/Adult Beverages), Casino/Hotel, and the international Traditional/Modern Trade.
He has extensive international experience in ASEAN/SE Asia, mainland China/Hong Kong, APAC (Japan, South Korea, Australia), South Pacific/Hawaiian Islands, Europe (Denmark, Sweden, Norway, UK), Mexico, as well as North America.
Doug’s most recent corporate position was VP Global Marketing, Customer Business Development, The Coca-Cola Company, for the Global Customer and Commercial Leadership Group and the 7-Eleven Global Business Unit. Prior to this he led the Global and North America Convenience Petroleum Channel Business Strategy and Plan processes, as well as a variety of other positions over his 19 years at Coca-Cola working with top global customers, channels, international business units and their local teams, and development of innovative beverage and packaging solutions for US and Global application across the system.
Prior to his Coca-Cola journey, Doug worked 10 years for Miller Brewing (MillerCoors) where he held several key positions in Brand (core portfolio and new products), Strategic Planning, Young Adult Marketing, Events, and Music/Entertainment, Sports and Celebrity Talent Services Management working with many of the most popular marketing campaigns of the era (Lite Beer “Taste Great Less Filling” campaign, “Cold Filtered MGD”, Lowenbrau’s “Tonight Is Kind of Special”), and many others.
As a part of a personal mission, he has also been involved in The Cambodian Children’s Fund in Phnom Penh. Doug is based in Atlanta, GA, USA.