IBC specializes in product design and development whether your brand is in the Idea/Concept stage or established and in need of reformulation expertise. We cover all the bases—our unique product development process takes your concept from idea to retail shelf in a single stop.

Product Development Process

OPPORTUNITY

IDEA

CONCEPT

BRAND

The Market
Identify
Identify the Core
Branding

Consumer Landscape

Categories

Features, Claims

Occasions

Channel

Functional Benefits

Emotional Benefits

Features

Attributes

Role in Lives

Reason to Buy

Feelings Evoked

Personality & Tone

Attitude

Value

Differentiation

Positioning

Name

Logo

Package Graphics

Visual Identity

Package Structure

Product Intrinsics

Retail Strategy