New York, NY, May 27, 2015 (Newswire) – InterContinental Beverage Capital, Inc. (IBC) announced today it has entered into an advisory agreement with Miami Bay Beverage Company, LLC (MBB). Under the terms of this agreement, IBC will provide strategic business and financial guidance and services aimed at refining the brand, while accelerating MBB’s distribution and developing its infrastructure. MBB, a functional beverage company based in Branford, CT developed and markets trimino™ protein- infused water. IBC is a New York-based merchant banking and advisement firm with offices in New York, Atlanta and Boca Raton.
MBB’s partnership with IBC will bring important resources and capabilities at a time when we are experiencing strong results, entering new markets and accelerating the business.
trimino is a healthy, delicious, low-calorie alternative to sugar-sweetened beverages. It targets active, health conscious, protein aware adults as its core consumers and is available in over 2,500 locations in 20 states. trimino contains seven grams of high quality whey protein isolate and 100 percent of the Recommended Daily Allowance (RDA) of vitamin B complex. It is light and refreshing with no sugar, carbohydrates, caffeine, gluten, or lactose. At only 28 calories per 16-oz. bottle, trimino comes in four Simply Delicious flavors: Peach, Mixed Berry, Strawberry Lemonade, and Coconut Pineapple.
Peter J. Dacey, MBB’s CEO said, “MBB’s partnership with IBC will bring important resources and capabilities at a time when we are experiencing strong results, entering new markets and accelerating the business.”
John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc NA Chairman, added, “trimino is targeting consumers and entering markets and channels where IBC can draw upon its vast resources with deep levels of capability and success. IBC will assist MBB’s growth by focusing on its strategy, brand, distribution and capital efforts.”
Stephen F. Horgan, lead operating partner on the project for IBC, former functional beverage CEO previously with Coca-Cola, Coors and Brand Aspirations, said, “In a relatively short time, Miami Bay Beverage has made a great impact with trimino through the combination of a great concept, great product and great people. IBC is excited to help them on the next part of its journey.”
About Miami Bay Beverage Company, LLC
The Miami Bay Beverage Company, LLC (MBB) was founded based on the shared vision of its founders who had a desire to bring to the market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market. The company saw a beverage landscape that lacked protein-infused beverages that taste great, were low in calories and had an additional boost of vitamins creating a nutritionally productive drink with no excess calories, no sugar and no caffeine. trimino protein infused water was created by Miami Bay Beverage Company, 127 Cedar Street, Branford, CT 06405.
About InterContinental Beverage Capital, Inc.
IBC is a New York-based advisory, merchant bank focused on the beverage and consumer packaged goods industries. IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking investments in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information log onto www.inbevcapital.com.
InterContinental Beverage Capital
Peter J. Dacey
Miami Bay Beverage Company, LLC.