NEW YORK, NY (October 1, 2015) —InterContinental Beverage Capital, Inc. (“IBC”) announced today that it has entered into an advisory agreement with Invigorade LLC (“IVG”). Under the terms of this agreement, IBC will provide strategic business and financial guidance in support of IVG’s capital raising activities. IVG, based in Hermosa Beach, CA, developed and markets natural endurance beverages. IBC is a New York-based merchant banking firm with representative offices in Atlanta, Boca Raton, Los Angeles and Philadelphia.
IVG’s formula helps to maximize endurance performance. The Company’s proprietary tri-carbohydrate blend is proven to result in more stamina, its electrolytes help keep people hydrated and the amino acid B-alanine helps to keep muscle pH in the optimal range for peak performance. The beverages are formulated with all non-GMO and natural ingredients and contain up to 50% less sugar than other sports drinks. No artificial flavors, colors, or sweeteners are used. The flavors currently available are fruit punch, orange mango and coconut.
Dan Morad, IVG’s founder and President is a biomedical engineer and previously held management positions with Johnson & Johnson. He stated that “We are excited and fortunate to have IBC’s proven beverage industry leadership and financial management experience available to us at this stage of our growth.”
John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc NA Chairman, added, “IBC has the specific beverage industry experience needed by IVG at all levels to assist with their capital efforts and growth.”
Johnnie Blankenship, IBC’s Managing Director leading the project, has over 30 years of beverage industry experience which includes senior executive positions with Coca-Cola Enterprises, Coca-Cola “North America, Miller Coors and Red Bull N.A. He said “We are very excited to work with Dan and build upon his successful development efforts with Invigorade. This product meets the needs of today’s athletes, professional and amateur alike, with all natural ingredients and less sugar than the main category players and Dan’s dedication, enthusiasm, and expertise makes for a winning formula and a very bright future for Invigorade”.
About Invigorade LLC
INVIGORADE is a natural, Non-GMO Project Verified endurance drink company based in Hermosa Beach, CA. INVIGORADE boosts endurance performance with a proprietary tri-carbohydrate blend, electrolytes and the amino acid b-alanine (CarnoSyn®). The INVIGORADE tagline is “Keep It Up” because the drink’s formula helps keep up stamina, hydration, and muscle pH.
INVIGORADE is formulated with natural, non-GMO ingredients like pure cane sugar and sea salt, and it contains as much as 50% less sugar than traditional sports drinks. One percent of sales are donated to the 1% For The Planet organization to help support environmental causes. For more information, to find out where INVIGORADE is currently sold or to buy online, visit www.INVIGORADE.com.
About InterContinental Beverage Capital, Inc.
IBC is a New York-based advisory, merchant bank focused on the beverage and consumer packaged goods industries. IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking investments in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information log onto www.inbevcapital.com
- InterContinental Beverage Capital, Investor Relations, 212-634-7277, email@example.com
- Invigorade, Mike Mena, 310-316-0612, firstname.lastname@example.org
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