Intercontinental Beverage Capital Launching “IBC Services” to Meet the Vital Growth Needs of Beverage and CPG Companies

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NEW YORK, NY (November 13, 2017) ­– InterContinental Beverage Capital, Inc. (“IBC”) announced it is launching “ IBC Services”, a full-service, integrated capability, designed to fulfill the critical needs of start-up and emerging beverage brands.  This will help enable its clients to accelerate their results and assist them throughout their development and evolution.

IBC is a New York-based advisory and investment firm with representative offices in Atlanta, Boca Raton, and Los Angeles. The Company’s partners are all former C-level executives with broad, diverse experience and deep expertise in beverage and CPG companies.

Barriers to Entry for Emerging Beverage and CPG Companies

Frequently new brands in the beverage industry are idea rich, but talent poor and capital starved. The start-up and learning curves are long and steep.  Often, precious time and resources are squandered inefficiently just getting to the starting line.  As a result, such companies find themselves with little to no capital before they even start to compete, only to face another steep learning curve with the commercialization and market implementation requirements still ahead and the clock running out.

“IBC Services” Solution

In creating “IBC Services”, IBC has formalized and bought together a cadre of industry resources and experts under one umbrella.  Potential clients will be offered the ability to work with one of the leading industry advisory and investment firms from inception to exit.  The capabilities offered will include ideation, formulation, product development, co-packing, strategy and planning, sales, account management, distribution management, retail execution and capital formation.

John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc Beverages NA Chairman, said, “since we started IBC in 2013, we’ve been keenly aware of the need for an integrated suite of services that can be offered to clients by industry experts in a sustainable and contiguous process. With the creation of IBC Services, we will now be able to fulfill that need for clients that desire it. “

Stephen Horgan, IBC Founding Partner, and former Coca-Cola and Molson Coors senior executive, cited “Over 4,000 new beverage ventures start every year, in the US alone.  Of those, less than 2%, or about 80 companies ever make it to $1MM in revenue.  Moreover, only 20% of those 80 ever get to $5MM in revenue.  That is only 16 companies. So, the odds are daunting.  The clear majority of those failures are because of insufficient preparation of the product, market or plan; lack of experience; or scarcity of capital.  Unless a concept has sufficient thought, capability and capital, its chances of success are greatly diminished.  IBC Services is our way of helping to improve a brand or company’s odds of success in an extremely tough and competitive market”

“IBC Services” is operational now and expects that in 2018 and beyond it will become the predominant point of client business entry for IBC.

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank with advisory and investment services focused on the beverage and consumer packaged goods industries.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders.

For more information log onto www.inbevcapital.com

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Intercontinental Beverage Capital Takes Equity Position in New Tree, LP to Bring De-Sugared Technology to the Beverage Industry

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NEW YORK, NY (November 6, 2017) – InterContinental Beverage Capital, Inc. (“IBC”) announced it has invested in New Tree Fruit Co, LP (“New Tree”) a subsidiary of Square Son, LP.  New Tree is a health driven, food and beverage technology company that develops nutritional solutions for the industry and consumers through its proprietary sugar removal technology (“SRT”). IBC has taken a minority stakeholder position as a partner with New Tree, LP.  Under terms of the agreement, IBC will join the New Tree partnership and bring its expertise in strategic planning, global customer management, commercialization, industry relations, communication and capital formation to the enterprise.

New Tree, located in Traverse City, Michigan, was founded by partners Luc Hobson and Chad Anderson in 2012.  The Company is partnering with IBC to bring its patented De-SugaredTM technology to the beverage and food industries.  IBC is a New York-based advisory and investment firm with representative offices in Atlanta, Boca Raton, and Los Angeles.

John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc Beverages NA Chairman, said, “getting the chance to help potentially revolutionize the way the industry and consumers view juices and flavored beverages is both rare and daunting. We are optimistic we will build upon the great foundation that Chad and Luc have laid out.

Chad Anderson, CEO of New Tree stated, “IBC brings a unique blend of expertise, experience, deep relationships and capabilities, that when combined with its worldwide network, made it the logical choice to bring this disruptive innovation to the industry.”

New Tree is built on the foundation of food science, nutrition and innovation. This foundation included technical and engineering expertise related to the design and development of the processing and production facilities.  In 2015, working with Michigan family fruit orchards, New Tree developed a scalable, natural process for removing 90-95% of the sugars from fruit juice.  It received both US and Canadian patents, and since then, New Tree has applied the process to a variety of fruits and other fruit based food products such as yogurt, with successful and highly effective reduction results.

Through New Tree’s patented process, the company is able to deliver a full serving or more of fruit nutrition, with less than 1 g of sugar. Now, by teaming up with IBC, New Tree will be able to continue further development and refinement of its De-Sugaring Process, while also beginning the exploration and commercialization process in the market.

Stephen Horgan, IBC Founding Partner, and former Coca-Cola and Molson Coors senior executive is the lead partner on the project.  He stated, “New Tree has built this technology on a solid foundation of food science and nutrition. There is very little in this industry that is truly innovative and game changing.  We feel this is both.  Much will be done in the coming months in the way of strategy, industry relations commercialization and awareness.  But, we already have a significant amount of interest from parties we have reached out to in the last month since this agreement was finalized.”

About Square Son/New Tree, LP

New Tree Fruit Company is a Traverse City, Michigan based, health driven, food and beverage technology company delivering nutritional solutions to the industry and consumers through its proprietary sugar removal technology (SRT).  It specializes in: sugar removal technology, food science, research and development, production and co-manufacturing. Through its proprietary sugar reduction technology (SRT), New Tree is currently committed to delivering complete and natural nutrition without sugar to the US market.

For more information, please visit https://www.newtreefruit.com/ .

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank with advisory and investment services focused on the beverage and consumer packaged goods industries.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders.

For more information log onto www.inbevcapital.com

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InterContinental Beverage Capital’s Johnnie Blankenship Joins Hawaii Volcanic Beverages, LLC as Partner and Chief Operating Officer

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NEW YORK, NY (March 31, 2017) – InterContinental Beverage Capital, Inc. (“IBC”) announced that , Johnnie Blankenship, Partner and Managing Director, has joined its client, Hawaii Volcanic Beverages, LLC (“HVB”). In his new capacity, Johnnie will seamlessly continue to lead strategic business, product commercialization and branding services, which he has been doing since late 2015 as an IBC Partner. HVB, a beverage company located on the Big Island of Hawaii, manufactures and markets a sustainably sourced naturally alkaline artesian water, “Hawaii Volcanic.” IBC is a New York-based merchant banking and advisory firm with representative offices in Atlanta, Boca Raton, and Los Angeles.

This positional move by Johnnie is in keeping with IBC’s emphasis on its hands-on approach and continued assistance with execution of a client’s business plan. HVB recognized the need for, and enormous value of, IBC’s and Johnnie’s involvement. As in previous similar situations with IBC and its clients, Johnnie will continue to be an IBC partner. Johnnie has over 30 years of beverage industry experience which includes senior executive positions with Coca-Cola Enterprises, Coca-Cola North America, Miller Coors, and Red Bull N.A.

IBC will continue to support and be involved with HVB in various special projects, utilizing IBC’s specific knowledge of HVB’s business operations and professional beverage industry experience of other IBC partners.

About Hawaii Volcanic Beverages, LLC

HVB is a privately owned company and was founded in Hawaii in 2013 by a small group of family and friends who are dedicated to making a positive difference in the world.

Hawaii Volcanic is a conscious brand that promotes “Living Aloha” by being positive, healthy, active, and kind to others and the planet. We are a beverage and lifestyle company that proudly offers ultra-premium delicious health and wellness beverages from Hawaii, one of the most beautiful and pristine places on Earth.

Our products are all natural, sustainably sourced, responsibly packaged, and when consumed will help your body, mind, and soul achieve optimum vitality. You will also feel good knowing that every drink you take of a Hawaii Volcanic beverage contributes to helping others and to helping the planet which is a big part of what living aloha is truly all about. We have made a commitment to do our part to get everyone in the world who needs it access to clean drinking water by supporting the efforts of www.onedrop.org and www.wavesforwater.org .We are also working to protect and preserve the precious islands and culture of Hawaii for future generations to experience as we do today.

For more information about Hawaii Volcanic Beverages visit us at Hawaii Volcanic and like us on Facebook: Hawaii Volcanic on Facebook or email: info@hawaiivolcanic.com

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank focused on the beverage and consumer packaged goods industries.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information log onto IBC.

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InterContinental Beverage Capital and Hawaii Volcanic Beverages Conclude $2.250 Million Refinancing of Debt

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hawaii volcanic beverages - IBCNEW YORK, NY (February 15, 2017) – InterContinental Beverage Capital, Inc. (“IBC”) and Hawaii Volcanic Beverages, LLC” (“HVB”) have announced that IBC has provided financial advisory in the refinancing of certain HVB term debt obligations. IBC has been an advisor to HVB since late 2015 on strategic, commercial and capitalization matters. During this most recent process IBC assisted in the negotiations of contact terms and financial structuring for the $2.250 million facility with a private debt investment group. HBV is a beverage company located on the Big Island of Hawaii, manufactures and markets sustainably sourced naturally alkaline artesian water, “Hawaii Volcanic.” IBC is a merchant banking and advisory firm focused exclusively on supporting the beverage and consumer products goods markets.

Joseph J. Messina, president of IBC, stated, “We believe that Hawaii Volcanic is an exceptional product with unique positioning in the market. A key component of our advisory role to HVB is capital and properly engineering the balance of debt and equity critical to support HBV’s growth. This facility will enhance HVB’s ability to effectively deliver its growth over the next few years.”

About Hawaii Volcanic Beverages, LLC
HVB is a privately owned company and was founded in Hawaii in 2013 by a small group of family and friends who are dedicated to making a positive difference in the world.

Hawaii Volcanic is a conscious brand that promotes “Living Aloha” by being positive, healthy, active, and kind to others and the planet. We are a beverage and lifestyle company that proudly offers ultra-premium delicious health and wellness beverages from Hawaii, one of the most beautiful and pristine places on Earth.

After many years of building relationships of trust with a number of respected indigenous Hawaiian kapuna (elders) and konohiki (stewards of the resources) we are very humbled, gracious, and proud to have received their blessings to proceed with this important project Through our many Pono programs (Pono means doing what’s right) every bottle sold benefits Hawaii, the people of Hawaii, and the Earth.

Our products are all natural, sustainably sourced, responsibly packaged, and when consumed will help your body, mind, and soul achieve optimum vitality. You will also feel good knowing that every drink you take of a Hawaii Volcanic beverage contributes to helping others and to helping the planet which is a big part of what living aloha is truly all about. We have made a commitment to do our part to get everyone in the world who needs it access to clean drinking water by supporting the efforts of www.onedrop.org and www.wavesforwater.org.We are also working to protect and preserve the precious islands and culture of Hawaii for future generations to experience as we do today.

For more information about Hawaii Volcanic Beverages visit us @ www.hawaiivolcanic.com and like us on Facebook: www.facebook.com/hawaiivolcanic or email: info@hawaiivolcanic.com

About InterContinental Beverage Capital, Inc.
IBC is a merchant bank and advisory firm focused on the beverage and consumer packaged goods industries. Headquartered in New York, IBC has representative offices in Atlanta, Boca Raton and Los Angeles.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information log onto www.inbevcapital.com.

Media Contact:

 

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InterContinental Beverage Capital Retained as Branding and Marketing Advisor by Soul Cachaca

By | Press Release

NEW YORK, NY (August 12, 2016) – InterContinental Beverage Capital, Inc. (“IBC”) announced that it has entered into a business advisory agreement with Bibo International, LLC, maker and importer of Soul Premium Cachaca (“SOUL”), “the spirit of Brazil.” Under terms of the agreement, IBC will provide certain strategic business, branding and financial advisory services to Bibo. Bibo, a Spirits company located in Newport, RI, launched SOUL in the United States less than four years ago. IBC is a New York-based merchant banking and advisory firm with representative offices in Atlanta, Boca Raton, Los Angeles, Philadelphia and Washington, DC.

Cachaca is the most widely consumed spirit in Brazil and the third most distilled spirit in the world. Over one billion liters of Cachaca are consumed annually in Brazil, where it is the national drink. Recently Cachaca has begun to receive global acceptance in Europe and the US, with Germany being the largest importer of the spirit. With global appetite growing for mixable beverages, but with emphasis on retaining local flavor and heritage, SOUL was founded on the belief that American consumers were ready for an authentic, indigenous beverage.

Soul Brazilian Premium Cachaca is made in small batches with estate- grown, all natural sugar cane in pot stills. The product is all natural with no additives or preservatives and is gluten free. SOUL is a smooth, easily consumed and mixable spirit, with the nose like that of a fine tequila, the taste of natural, fresh sugar cane, and the smoothness of luxury vodka. SOUL’s product quality is exceptional, as the “Wine Enthusiast” magazine recently awarded SOUL 92 points, a “Best Buy” status and named SOUL one of the “Top 100 Spirits of 2015”.

Mark Lester, Soul’s founder, said, “Our partnership with IBC will allow us to tap into a broad range of industry and category experience, both in the United States and globally. This expertise will enable us to focus on continuing our rapid expansion and broadening our out-reach to consumers and the trade.”

Andrew Mansinne, IBC’s Managing Director, is leading the project with Mark Lester. Mansinne has over 25 years of beverage industry experience, with an emphasis on wines and craft spirits. He was President of Aveniu Brands and was previously a Senior Vice President with Brown-Forman, before joining IBC.

John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc Beverages NA Chairman, added, “This is a perfect match of a fast growth, talented young company that has developed an excellent product with a group that brings decades of experience in growing successful brands globally.”

About Soul Cachaca

Soul Premium Cachaca, the “spirit of Brazil”, was founded in 2012 by Mark Lester, a serial entrepreneur. In less than four years, SOUL has become the fastest growing super-premium priced Cachaca in the US, and can be found in many national and local Latin-themed restaurants, as well as upscale bars and hotels. For more information about Soul Cachaca visit www.soulcachaca.com

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank focused on the beverage and consumer packaged goods industries. IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information, visit www.inbevcapital.com

Media Contact:  

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