InterContinental Beverage Capital’s Johnnie Blankenship Joins Hawaii Volcanic Beverages, LLC as Partner and Chief Operating Officer

By | Press Release | No Comments

NEW YORK, NY (March 31, 2017) – InterContinental Beverage Capital, Inc. (“IBC”) announced that , Johnnie Blankenship, Partner and Managing Director, has joined its client, Hawaii Volcanic Beverages, LLC (“HVB”). In his new capacity, Johnnie will seamlessly continue to lead strategic business, product commercialization and branding services, which he has been doing since late 2015 as an IBC Partner. HVB, a beverage company located on the Big Island of Hawaii, manufactures and markets a sustainably sourced naturally alkaline artesian water, “Hawaii Volcanic.” IBC is a New York-based merchant banking and advisory firm with representative offices in Atlanta, Boca Raton, and Los Angeles.

This positional move by Johnnie is in keeping with IBC’s emphasis on its hands-on approach and continued assistance with execution of a client’s business plan. HVB recognized the need for, and enormous value of, IBC’s and Johnnie’s involvement. As in previous similar situations with IBC and its clients, Johnnie will continue to be an IBC partner. Johnnie has over 30 years of beverage industry experience which includes senior executive positions with Coca-Cola Enterprises, Coca-Cola North America, Miller Coors, and Red Bull N.A.

IBC will continue to support and be involved with HVB in various special projects, utilizing IBC’s specific knowledge of HVB’s business operations and professional beverage industry experience of other IBC partners.

About Hawaii Volcanic Beverages, LLC

HVB is a privately owned company and was founded in Hawaii in 2013 by a small group of family and friends who are dedicated to making a positive difference in the world.

Hawaii Volcanic is a conscious brand that promotes “Living Aloha” by being positive, healthy, active, and kind to others and the planet. We are a beverage and lifestyle company that proudly offers ultra-premium delicious health and wellness beverages from Hawaii, one of the most beautiful and pristine places on Earth.

Our products are all natural, sustainably sourced, responsibly packaged, and when consumed will help your body, mind, and soul achieve optimum vitality. You will also feel good knowing that every drink you take of a Hawaii Volcanic beverage contributes to helping others and to helping the planet which is a big part of what living aloha is truly all about. We have made a commitment to do our part to get everyone in the world who needs it access to clean drinking water by supporting the efforts of www.onedrop.org and www.wavesforwater.org .We are also working to protect and preserve the precious islands and culture of Hawaii for future generations to experience as we do today.

For more information about Hawaii Volcanic Beverages visit us at Hawaii Volcanic and like us on Facebook: Hawaii Volcanic on Facebook or email: info@hawaiivolcanic.com

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank focused on the beverage and consumer packaged goods industries.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information log onto IBC.

Media Contact:

# # #

InterContinental Beverage Capital and Hawaii Volcanic Beverages Conclude $2.250 Million Refinancing of Debt

By | News

hawaii volcanic beverages - IBCNEW YORK, NY (February 15, 2017) – InterContinental Beverage Capital, Inc. (“IBC”) and Hawaii Volcanic Beverages, LLC” (“HVB”) have announced that IBC has provided financial advisory in the refinancing of certain HVB term debt obligations. IBC has been an advisor to HVB since late 2015 on strategic, commercial and capitalization matters. During this most recent process IBC assisted in the negotiations of contact terms and financial structuring for the $2.250 million facility with a private debt investment group. HBV is a beverage company located on the Big Island of Hawaii, manufactures and markets sustainably sourced naturally alkaline artesian water, “Hawaii Volcanic.” IBC is a merchant banking and advisory firm focused exclusively on supporting the beverage and consumer products goods markets.

Joseph J. Messina, president of IBC, stated, “We believe that Hawaii Volcanic is an exceptional product with unique positioning in the market. A key component of our advisory role to HVB is capital and properly engineering the balance of debt and equity critical to support HBV’s growth. This facility will enhance HVB’s ability to effectively deliver its growth over the next few years.”

About Hawaii Volcanic Beverages, LLC
HVB is a privately owned company and was founded in Hawaii in 2013 by a small group of family and friends who are dedicated to making a positive difference in the world.

Hawaii Volcanic is a conscious brand that promotes “Living Aloha” by being positive, healthy, active, and kind to others and the planet. We are a beverage and lifestyle company that proudly offers ultra-premium delicious health and wellness beverages from Hawaii, one of the most beautiful and pristine places on Earth.

After many years of building relationships of trust with a number of respected indigenous Hawaiian kapuna (elders) and konohiki (stewards of the resources) we are very humbled, gracious, and proud to have received their blessings to proceed with this important project Through our many Pono programs (Pono means doing what’s right) every bottle sold benefits Hawaii, the people of Hawaii, and the Earth.

Our products are all natural, sustainably sourced, responsibly packaged, and when consumed will help your body, mind, and soul achieve optimum vitality. You will also feel good knowing that every drink you take of a Hawaii Volcanic beverage contributes to helping others and to helping the planet which is a big part of what living aloha is truly all about. We have made a commitment to do our part to get everyone in the world who needs it access to clean drinking water by supporting the efforts of www.onedrop.org and www.wavesforwater.org.We are also working to protect and preserve the precious islands and culture of Hawaii for future generations to experience as we do today.

For more information about Hawaii Volcanic Beverages visit us @ www.hawaiivolcanic.com and like us on Facebook: www.facebook.com/hawaiivolcanic or email: info@hawaiivolcanic.com

About InterContinental Beverage Capital, Inc.
IBC is a merchant bank and advisory firm focused on the beverage and consumer packaged goods industries. Headquartered in New York, IBC has representative offices in Atlanta, Boca Raton and Los Angeles.

IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information log onto www.inbevcapital.com.

Media Contact:

 

# # #

InterContinental Beverage Capital Retained as Branding and Marketing Advisor by Soul Cachaca

By | Press Release

NEW YORK, NY (August 12, 2016) – InterContinental Beverage Capital, Inc. (“IBC”) announced that it has entered into a business advisory agreement with Bibo International, LLC, maker and importer of Soul Premium Cachaca (“SOUL”), “the spirit of Brazil.” Under terms of the agreement, IBC will provide certain strategic business, branding and financial advisory services to Bibo. Bibo, a Spirits company located in Newport, RI, launched SOUL in the United States less than four years ago. IBC is a New York-based merchant banking and advisory firm with representative offices in Atlanta, Boca Raton, Los Angeles, Philadelphia and Washington, DC.

Cachaca is the most widely consumed spirit in Brazil and the third most distilled spirit in the world. Over one billion liters of Cachaca are consumed annually in Brazil, where it is the national drink. Recently Cachaca has begun to receive global acceptance in Europe and the US, with Germany being the largest importer of the spirit. With global appetite growing for mixable beverages, but with emphasis on retaining local flavor and heritage, SOUL was founded on the belief that American consumers were ready for an authentic, indigenous beverage.

Soul Brazilian Premium Cachaca is made in small batches with estate- grown, all natural sugar cane in pot stills. The product is all natural with no additives or preservatives and is gluten free. SOUL is a smooth, easily consumed and mixable spirit, with the nose like that of a fine tequila, the taste of natural, fresh sugar cane, and the smoothness of luxury vodka. SOUL’s product quality is exceptional, as the “Wine Enthusiast” magazine recently awarded SOUL 92 points, a “Best Buy” status and named SOUL one of the “Top 100 Spirits of 2015”.

Mark Lester, Soul’s founder, said, “Our partnership with IBC will allow us to tap into a broad range of industry and category experience, both in the United States and globally. This expertise will enable us to focus on continuing our rapid expansion and broadening our out-reach to consumers and the trade.”

Andrew Mansinne, IBC’s Managing Director, is leading the project with Mark Lester. Mansinne has over 25 years of beverage industry experience, with an emphasis on wines and craft spirits. He was President of Aveniu Brands and was previously a Senior Vice President with Brown-Forman, before joining IBC.

John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc Beverages NA Chairman, added, “This is a perfect match of a fast growth, talented young company that has developed an excellent product with a group that brings decades of experience in growing successful brands globally.”

About Soul Cachaca

Soul Premium Cachaca, the “spirit of Brazil”, was founded in 2012 by Mark Lester, a serial entrepreneur. In less than four years, SOUL has become the fastest growing super-premium priced Cachaca in the US, and can be found in many national and local Latin-themed restaurants, as well as upscale bars and hotels. For more information about Soul Cachaca visit www.soulcachaca.com

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank focused on the beverage and consumer packaged goods industries. IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information, visit www.inbevcapital.com

Media Contact:  

# # #

 

Touchpoints to Journeys: Seeing the World as Customers Do

By | Industry Insights

In the March 2016 McKinsey Insights, they explored the importance of the customer’s end-to-end journey. For years, companies have emphasized touchpoints, messages that literally touch a customer in some way to collectively create their experience with the product, brand or business. Touchpoints are ideally mapped to the customer lifecycle.

However, in the piece From Touchpoints to Journeys: Seeing the World as Customers Do, McKinsey director Alex Singla discusses how “customer journeys include many things that happen before, during, and after the experience of a product or service.”

This experience can be long, stretching across multiple channels and — including multiple touchpoints. It can often lasting days or weeks, with more touchpoints adding more complexity to the customer relationship and experience.

The article identifies six actions that are critical to managing customer-experience journeys:

  1. Step back and identify the nature of the journeys customers take—from the customer’s point of view.
  2. Understand how customers navigate across the touchpoints as they move through the journey.
  3. Anticipate the customer’s needs, expectations, and desires during each part of the journey.
  4. Build an understanding of what is working and what is not.
  5. Set priorities for the most important gaps and opportunities to improve the journey.
  6. Come to grips with fixing root-cause issues and redesigning the journeys for a better end-to-end experience.

Read more about each of these steps here.

At the core is customer satisfaction. When the journey is considered and accommodated, business and employees both report higher satisfaction.

 

Valuation – A technology tale that holds true for all start ups

By | Industry Insights

In the process of raising capital for every early stage and start up venture, there are always two  elements present; the psychology of the deal and the reality of the deal. The latter is constant and is influenced by factors such as supply and demand, capital requirement and availability of the capital pool within the sector. However, it is the psychology of the Angel, VC or PE group that prevent the markets from behaving rationally.

Mark Suster, founder of Salesforce.com addresses this in an article on the technology sector, but it has direct application to circumstances and opportunities InterContinental Beverage Capital encounters daily in the beverage and CPG sectors and with our clients.

Read more on Both Sides of the Table: What Most People Don’t Understand about How Startups are Valued.

– Stephen Horgon, Partner