InterContinental Beverage Capital Retained as Branding and Marketing Advisor by Soul Cachaca

By | Press Release

NEW YORK, NY (August 12, 2016) – InterContinental Beverage Capital, Inc. (“IBC”) announced that it has entered into a business advisory agreement with Bibo International, LLC, maker and importer of Soul Premium Cachaca (“SOUL”), “the spirit of Brazil.” Under terms of the agreement, IBC will provide certain strategic business, branding and financial advisory services to Bibo. Bibo, a Spirits company located in Newport, RI, launched SOUL in the United States less than four years ago. IBC is a New York-based merchant banking and advisory firm with representative offices in Atlanta, Boca Raton, Los Angeles, Philadelphia and Washington, DC.

Cachaca is the most widely consumed spirit in Brazil and the third most distilled spirit in the world. Over one billion liters of Cachaca are consumed annually in Brazil, where it is the national drink. Recently Cachaca has begun to receive global acceptance in Europe and the US, with Germany being the largest importer of the spirit. With global appetite growing for mixable beverages, but with emphasis on retaining local flavor and heritage, SOUL was founded on the belief that American consumers were ready for an authentic, indigenous beverage.

Soul Brazilian Premium Cachaca is made in small batches with estate- grown, all natural sugar cane in pot stills. The product is all natural with no additives or preservatives and is gluten free. SOUL is a smooth, easily consumed and mixable spirit, with the nose like that of a fine tequila, the taste of natural, fresh sugar cane, and the smoothness of luxury vodka. SOUL’s product quality is exceptional, as the “Wine Enthusiast” magazine recently awarded SOUL 92 points, a “Best Buy” status and named SOUL one of the “Top 100 Spirits of 2015”.

Mark Lester, Soul’s founder, said, “Our partnership with IBC will allow us to tap into a broad range of industry and category experience, both in the United States and globally. This expertise will enable us to focus on continuing our rapid expansion and broadening our out-reach to consumers and the trade.”

Andrew Mansinne, IBC’s Managing Director, is leading the project with Mark Lester. Mansinne has over 25 years of beverage industry experience, with an emphasis on wines and craft spirits. He was President of Aveniu Brands and was previously a Senior Vice President with Brown-Forman, before joining IBC.

John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Triarc Beverages NA Chairman, added, “This is a perfect match of a fast growth, talented young company that has developed an excellent product with a group that brings decades of experience in growing successful brands globally.”

About Soul Cachaca

Soul Premium Cachaca, the “spirit of Brazil”, was founded in 2012 by Mark Lester, a serial entrepreneur. In less than four years, SOUL has become the fastest growing super-premium priced Cachaca in the US, and can be found in many national and local Latin-themed restaurants, as well as upscale bars and hotels. For more information about Soul Cachaca visit

About InterContinental Beverage Capital, Inc.

IBC is a New York-based advisory, merchant bank focused on the beverage and consumer packaged goods industries. IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking partnerships in its targeted verticals in companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders. For more information, visit

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Touchpoints to Journeys: Seeing the World as Customers Do

By | Industry Insights

In the March 2016 McKinsey Insights, they explored the importance of the customer’s end-to-end journey. For years, companies have emphasized touchpoints, messages that literally touch a customer in some way to collectively create their experience with the product, brand or business. Touchpoints are ideally mapped to the customer lifecycle.

However, in the piece From Touchpoints to Journeys: Seeing the World as Customers Do, McKinsey director Alex Singla discusses how “customer journeys include many things that happen before, during, and after the experience of a product or service.”

This experience can be long, stretching across multiple channels and — including multiple touchpoints. It can often lasting days or weeks, with more touchpoints adding more complexity to the customer relationship and experience.

The article identifies six actions that are critical to managing customer-experience journeys:

  1. Step back and identify the nature of the journeys customers take—from the customer’s point of view.
  2. Understand how customers navigate across the touchpoints as they move through the journey.
  3. Anticipate the customer’s needs, expectations, and desires during each part of the journey.
  4. Build an understanding of what is working and what is not.
  5. Set priorities for the most important gaps and opportunities to improve the journey.
  6. Come to grips with fixing root-cause issues and redesigning the journeys for a better end-to-end experience.

Read more about each of these steps here.

At the core is customer satisfaction. When the journey is considered and accommodated, business and employees both report higher satisfaction.


Valuation – A technology tale that holds true for all start ups

By | Industry Insights

In the process of raising capital for every early stage and start up venture, there are always two  elements present; the psychology of the deal and the reality of the deal. The latter is constant and is influenced by factors such as supply and demand, capital requirement and availability of the capital pool within the sector. However, it is the psychology of the Angel, VC or PE group that prevent the markets from behaving rationally.

Mark Suster, founder of addresses this in an article on the technology sector, but it has direct application to circumstances and opportunities InterContinental Beverage Capital encounters daily in the beverage and CPG sectors and with our clients.

Read more on Both Sides of the Table: What Most People Don’t Understand about How Startups are Valued.

– Stephen Horgon, Partner

The Consumer Sector in 2030

By | Industry Insights

In a recent McKinsey & Company report on The consumer sector in 2030: Trends and questions to consider they explore how retail and packaged-goods executives prepare for the future. With disruptive technology and speed of change, it is important that companies that wish to be on top in the year 2030, must prepare for the future by studying emerging trends and charting their course now.

Some trends we can expect are:

  • middle-class consumers globally will almost triple by 2030
  • more than 75 percent of the world’s population will own a mobile phone
  • majority of consumers will be urban
  • the average consumer will be slightly older
  • businesses can expect continued consolidation

The article continues with asking 5 questions that companies engaging the consumer sector should consider:

  • What makes us distinctive?
  • How can we engage consumers in an ongoing dialogue?
  • Are we set up to reallocate resources swiftly and at scale?
  • What strategic relationships should we seek out and nurture?
  • How can we use technology to differentiate, not just enable?

By exploring these questions and implementing a plan over the next 15 years, companies will be well positioned to led the market in the future.

To explore these questions further, read the article here. 

InterContinental Beverage Capital Announces Business Advisory Agreement with Invigorade LLC

By | Press Release

NEW YORK, NY (October 1, 2015) ­—InterContinental Beverage Capital, Inc. (“IBC”) announced today that it has entered into an advisory agreement with Invigorade LLC (“IVG”). Under the terms of this agreement, IBC will provide strategic business and financial guidance in support of IVG’s capital raising activities. IVG, based in Hermosa Beach, CA, developed and markets natural endurance beverages. IBC is a New York-based merchant banking firm with representative offices in Atlanta, Boca Raton, Los Angeles and Philadelphia.

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