GBS helps accelerate your brands market presence
If your strategic planning is complete, along with your 3-year business operating plan, Global Brand Services (GBS) provides commercialization services to clients seeking an expanded brand footprint and immediate access to the retail and on-line marketplace in the US and in other geographies throughout the world. Through its strong relationships, GBS helps accelerate your brands market presence and is your guide to help you navigate the complex world of distribution, pricing, warehousing, retail, on-line and Direct-to-Consumer. Our areas of focus include:
GBS leads the building of a sales action plan that marries 1) the brand consumer appeal with 2) the right shopper in 3) the proper targeted channels/customers in 4) the appropriate geography. Our vision is to create a focused sales strategy that augments the likelihood of brand success while maximizing marketing investment.
With a defined sales strategy, we then leverage our retail sales network to connect with customer buying staff and sell in the unique brand proposition. We assist with the creation of a persuasive selling presentation and also provide feedback on the pricing, marketing and in-store execution tools that are provided to expand brand availability.
GBS can guide the development and/or acceleration of your on-line store through Seller Central optimization including Amazon page SEO, item setup, strategic planning, sales plan execution, inventory planning, brand registry, brand store build-out, advertising, reviews/Amazon Vine program, FBA Mgt, and reporting.
GBS will create a brand communication strategy targeting industry and channel core publications and consumer social media outlets. The brand communication execution supports the overall sales strategy by targeting the right customers, consumers and shoppers in the selected focused geography.