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Managing Partner

Gonzalo de Aristegui

Gonzalo de Aristegui is a seasoned and very experienced multicultural, multilingual manager with over 28 years of experience in Latin America, the US, Europe, Africa, and Asia. He spent more than 20 years at Coca-Cola in areas including marketing, operations, franchise management, mega-events, business development, M&A, strategy, customer marketing, and management. De Aristegui has successfully managed large multifunctional teams of over 100 people.

His experience in corporate entrepreneurship has resulted in full P&L responsibility and focused on finding and creating value for multiple constituents and functions by identifying needs and prioritizing solutions. More recently has worked with several start-ups in the food and beverage space.

His specialties include Consumer (new product development, market launch, route to market, consumer activations, media plans, promotions) and Trade Marketing (in-store activations, POS development, training and development, channel segmentation and plans), Customer and Key Account Management, Government relationships, Special Events (Olympics, F1, Football, NBA) and Retailing.

InterContinental Beverage Capital

430 Park Avenue
19th Floor
New York, NY 10022


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