Gonzalo de Aristegui is a easoned and very experienced mulitcultural, multilingual manager with over 28 years experience in Latin America, the US, Europe, Africa and Asia. He spent more than 20 years at Coca-Cola in areas including marketing, operations, franchise management, mega-events, business development, M&A, strategy, customer marketing and management. De Aristegui has successfully managed large multifunctional teams of over 100 people.

His experience in corporate entrepreneurship has resulted in full P&L responsibility, and focused in finding and creating value for multiple constituents and functions by identifying needs and prioritizing solutions. More recently has worked with several start ups in the food and beverage space.

His specialties include Consumer (new product development, market launch, route to market, consumer activations, media plans, promotions) and Trade Marketing (in-store activations, POS development, training and development, channel segmentation and plans), Customer and Key Account Management, Government relationships, Special Events (Olympics, F1, Football, NBA) and Retailing.