Gonzalo de Aristegui is a seasoned and very experienced multicultural, multilingual manager with over 28 years of experience in Latin America, the US, Europe, Africa, and Asia. He spent more than 20 years at Coca-Cola in areas including marketing, operations, franchise management, mega-events, business development, M&A, strategy, customer marketing, and management. De Aristegui has successfully managed large multifunctional teams of over 100 people.

His experience in corporate entrepreneurship has resulted in full P&L responsibility and focused on finding and creating value for multiple constituents and functions by identifying needs and prioritizing solutions. More recently has worked with several start-ups in the food and beverage space.

His specialties include Consumer (new product development, market launch, route to market, consumer activations, media plans, promotions) and Trade Marketing (in-store activations, POS development, training and development, channel segmentation and plans), Customer and Key Account Management, Government relationships, Special Events (Olympics, F1, Football, NBA) and Retailing.