Executive Partner

Johnnie D. Blakenship

Johnnie D. Blankenship is an Executive Partner of IBC. He is a well- respected beverage industry veteran, with over 30 years of experience at Coca-Cola Enterprises, Coca-Cola North America, Miller Brewing Company, and Red Bull N.A. As a V.P. of Sales, V.P. General Manager, and Senior V.P. Sales and Marketing he has a proven track record of successfully commercializing new product line extensions and packaging innovations, recognized best in class and award-winning general manager, organization design and development specialist, leading-edge customer management strategist and partnership development negotiator, and an operational marketing expert.

Johnnie has proven his skills in a diversity of industries. Most recently as the V.P. of Sales N.A. for APM Music (Universal/EMI), he turned around negative revenue trends and accelerated revenue growth in a declining industry and led negotiations to successfully win new multi-year client partnership agreements with ESPN, NBCU, CBS, AMC, Viacom MTV, Omnicom, and numerous other cable networks and corporate clients.

Mr. Blankenship is a graduate of The University of Texas, Arlington with a degree in Finance. He lives in Venice Beach, California, is an avid runner, and loves to hike in the local mountains.