Industry Insights
April 4, 2016

Touchpoints to Journeys: Seeing the World as Customers Do

In the March 2016 McKinsey Insights, they explored the importance of the customer's end-to-end journey. For years, companies have emphasized touchpoints, messages that literally touch a customer in some way…
Industry Insights
February 19, 2016

Valuation – A technology tale that holds true for all start ups

In the process of raising capital for every early stage and start up venture, there are always two  elements present; the psychology of the deal and the reality of the…
Industry Insights
December 14, 2015

The Consumer Sector in 2030

In a recent McKinsey & Company report on The consumer sector in 2030: Trends and questions to consider they explore how retail and packaged-goods executives prepare for the future. With disruptive…
Industry Insights
October 19, 2015

Reconsider the Consumer Decision Journey

A new article "The New Consumer Decision Journey" by McKinsey & Company challenges companies to consider a new consumer decision journey. After years of consumers feeling empowered to do their own research,…