Johnnie D. Blankenship is an Executive Partner of IBC. He is a well- respected beverage industry veteran, with over 30 years of experience at Coca-Cola Enterprises, Coca-Cola North America, Miller Brewing Company, and Red Bull N.A. As a V.P. of Sales, V.P. General Manager, and Senior V.P. Sales and Marketing he has a proven track record of successfully commercializing new product line extensions and packaging innovations, recognized best in class and award winning general manager, organization design and development specialist, leading edge customer management strategist and partnership development negotiator, and an operational marketing expert.

Johnnie has proven his skills in a diversity of industries. Most recently as the V.P. of Sales N.A. for APM Music (Universal/EMI), he turned around negative revenue trends and accelerated revenue growth in a declining industry and led negotiations to successfully win new multi-year client partnership agreements with ESPN, NBCU, CBS, AMC, Viacom MTV, Omnicom, and numerous other cable networks and corporate clients.

Mr. Blankenship is a graduate of The University of Texas, Arlington with a degree in Finance. He lives in Venice Beach, California, is an avid runner and loves to hike in the local mountains.

Contact Mr. Blankenship at


  • Coca-Cola Enterprises
  • Coca-Cola North America
  • Miller Brewing Company
  • Red Bull N.A.
  • APM Music